• Facebook Social Icon
  • LinkedIn Social Icon

Posh & Promo, LLC

Serving Lodi, Sauk City, Prairie du Sac, Madison, Wisconsin Dells

& All Surrounding Areas 

608 - 345 - 0134

info@poshandpromo.com

W12855 State Road 188, Lodi, WI 53555

By Appointment Only

promotional products and decorated apparel

 

Helping you 'promote' with fun, creative ideas that leave a lasting impression on the world you live and work in.

T-Shirt & Tote Screen Printing

Plastisol

This screen printing ink is the most common ink used and the most cost effective. It's opaque, long lasting and works well for matching ink colors.  This screen printing ink can be thick allowing you to really feel it on the apparel. 

Water-Based

This screen printing ink penetrates the fabric, leaving a softer feel. Color is truer when printing on lighter garments however with an under-printer, good color can be achieved though not as bright as plastisol ink.  This ink is also considered eco-friendly.

DTG - Direct to Garment Digital Printing (Cotton Garments only)

Water base ink is used along with CMYK ink color to produce amazing full color results including photographs with minimal set up fees. 

CMYK (4 Color Process) Screen Print

This is a 4 color process screen printing method that is preferred for photo realistic prints using screen printing methods. This technique can also be used to achieve a monochromatic look. 

The Process

 

Review Art Submission

There are a few things that we consider, and standards we use, to figure out if a piece of art will produce well. Posh and Promo developed these standards based on our experience over the years. Posh & Promo reviews each piece of art and offers suggestions and recommendations for better production based on the colors, apparel, quantity etc. Based on these and other details recommendations are made.

Art Proof

Once we get art that is good (*see Artwork Tips) for screen printing, a design request, or other direction, we’ll set up an art proof for you showing a mock up of the design on the garment style and color(s) chosen. On this proof, Posh and Promo lists out the exact imprint size and the Pantone colors we intend to use. The virtual art comp is just our best guess as to how the art will look as far as size, color and location.  All monitors show color differently so if the right color is absolutely critical to achieve then we'll work together to figure out how to communicate that to you via Pantone color matching guidelines. 

Color Separations and Film Output -For traditional screen printing methods

For each color in a design, a pieces of film is output that will become an individual screen. Each separate screen is put on press and loaded with a specific color to be printed. The process for deconstructing the art into its single color components is called color separation. Depending on the design, color separations can take hours. We charge $60/hour for artwork separations. 

Screen Exposure

Screen exposure or “burning screens” is the process of creating a screen stencil from the image on the film. Each color in a design needs a film that is used to produce the screen.

Mixing Ink

Color is very important to get right in screen printing. It's also not so easy all the time. There are variables like the shirt color and content, type of ink used (Plastisol, waterbase, etc) that will affect how an ink color looks on the apparel. There are standard ink mixing recipes but a good ink mixer needs to be flexible at press time ensuring the desired color is achieved.  

Set Up

Many variables and steps go into the set up of a screen printing project. Depending on the design and logo, the shirt, the shirt color, the weather, the ink type and color and so on the screen printing production people have a lot of things to work through. There are many technical aspects to screen print production which takes a good amount of time. Based on the time of year and scope of your project production time averages around 2 weeks plus delivery time whether shipped or hand delivered. 

Any questions? Email info@poshandpromo.com